Copywriting – five benefits of freelancing before transitioning to a permanent role.
1 - You know the hard truth
A job isn't done unless it's done properly. You know your clients will only provide you with more work if they can trust you to do a good job. However, copywriting is highly subjective. That means there may be rare occasions when a client isn't entirely satisfied with your work after the first or second draft– even if you've done everything that was required.
This can feel unfair, but it's actually a valuable learning process, which leads to the second point:
2 - You ask questions
You learn to as your client as many questions as possible before you start your project. You learn to take negative feedback constructively to raise your standards. You learn to make sure you are on the same wavelength as your client so there are no unpleasant surprises further down the road. With clear communication right from the beginning, you can quickly get to grips with what your client is asking for. This will greatly minimise the risk of having to write additional drafts if your client isn't happy with your original work.
3 - You manage your time
It's impossible to be a successful freelance copywriter without having excellent time-management skills. You know how to allocate enough time to research, write and edit/proofread your work before you send it to your client. You know that deadlines must be met and that there will be consequences for work that is sent late.
4 - You multitask
You're an expert at managing multiple projects and working efficiently. You manage your workflow by always ensuring there's enough time to complete every brief by the deadline.
5 - You are great at marketing
You could not be a successful freelancer without having excellent marketing skills. From social media marketing to pitching to new clients and projects, you're an excellent self-promoter.