Why should you hire a copywriter in London?
Improve your SEO
SEO (Search Engine Optimisation) is the process of optimising your website so that it achieves the highest ranking on search engines. The higher your ranking, the easier it is for people to find you!
How copywriters improve your search-engine rankings
How does a London copywriter achieve this? By creating outstanding content that engages your customers, keeps them reading until the last word, and answers all of their questions. This also means ensuring your articles contain appropriate keywords (i.e. a 3-star hotel chain in London may want to target key phrases like 'London 3-star hotels' and '3-star hotels in London').
Content that doesn't keep your customers wondering
You want your content to have as much relevant information as possible so your customers don't leave your website to look for answers elsewhere.
Good copywriters always consider six key words –the who, what, why, where, when and how.
Who – the people behind your business
What – your unique selling point
Why – why you have a loyal customer base and why new customers should choose you
Where – where can people find you, where your ideas come from
When – when did you start your business, when are you open, when can your customers receive your products/services, when can they contact you
How – how you built your business, how you manufacture/select your product/services, how you are moving forward.
Copywriters can also use social media to help you reach out to more customers
Copywriters can build your social media profile to get people talking about you and share your posts. This will help you get more links to your website- increasing the number of visitors - and improving your SEO.
Want to find out more?
Contact me today to learn more about my copywriting services in London.